Grapes of Glory: How Nashik’s Tiny Farmers Created a ₹2000 Cr Export Giant
TR Vivek Grapes of Glory: How Nashik’s Tiny Farmers Created a ₹2000 Cr Export Giant
TR Vivek
How did a group of debt-ridden small farmers from Nashik, Maharashtra, turn their failing grape crops into a ₹2,000 crore export empire that supplies supermarkets across Europe? This is the incredible yet true story of Sahyadri Farms – India’s largest fruit & vegetable farmer-owned company, often called “The Amul of Grapes.” In the mid of 2000s, hundreds of Nashik farmers were gripped by losses. Instead of giving up, 700 farmers (now over 21,000) pooled their land, dreams, and courage to form a company that they themselves own and run. Today, Sahyadri Farms is a fully integrated giant – from ultra-modern packhouses and cold chains to its own R&D labs– all 100% owned by the farmers. In this documentary you’ll discover:
This is more than a success story. It’s proof that when Indian farmers unite, they don’t just survive – they can dominate the world.