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The 500-odd farmers of Gurha Kumawatan, a village in arid Rajasthan, are now millionaires thanks to polyhouse farming. Their hard work, innovation and unlimited ambition offers a path to prosperity for others in India.
What links Tamil Nadu’s jasmine farmers to high-end French perfumes? A quiet global supply chain built on fragile blooms.
Sanjana James 
In the world of luxury perfumes, jasmine and rose are the king and queen—no floral fragrance is complete without them. And some 100,000 farmers in a tiny area around Madurai produce the world’s best jasmine that powers scents by Dior, Guerlain or Tom Ford. It takes more than 1,000 kilos of these tiny milky-white flowers to make just one kilo of jasmine oil—an oil that sells for nearly ₹4 lakh. The jasmine sambac or Madurai jasmine is considered a symbol of love, beauty and purity. In this video we find out how the unique geography and climate of Madurai produce the ‘intoxicant queen of the night’ that goes into a bottle the world’s rich and famous are ready to splurge on.
The 500-odd farmers of Gurha Kumawatan, a village in arid Rajasthan, are now millionaires thanks to polyhouse farming. Their hard work, innovation and unlimited ambition offers a path to prosperity for others in India.
