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The delicate plum’s journey from Himalayas to your fridge is a race against time

author Srishti Kukreja
author Fehmi Mohammed
23 Nov 2023 | 10:35 AM

Plums are among the most delicate fruits. Their journey from the orchards of Himachal Pradesh to consumers in cities as far as Chennai and Bengaluru is a race against time. But smart sourcing and modern logistics put in place by supply chain firms like AllFresh, owned by Waycool, ensure better farmer incomes and gives consumers all over India access to this wonderful Himalayan bounty all through the year.

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