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A sweet and fragrant success story of Rajasthan’s rose farmers

author Srishti Kukreja
22 Aug 2023 | 12:00 PM

Rajasthan’s Pushkar is known for its beautiful rose farms, but the farmers there struggle to get a fair price for their roses. To change that, Nandkishor Saini and other rose farmers in the region founded the Pushkar Rural Agricultural Youth and Employment Producer Company. It works with nearly a thousand farmers to process the rose into gulkand under the brand name Pushkarwala. Not only do farmers get a better deal, the local women get employment too.
This is a special series in collaboration with Samunnati on some remarkable Farmer Producer Companies that demonstrate when small farmers come together, they can make a big difference.

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